Client
Key
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Project
Brand Identity
Packaging Design
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Industry
Health and Beauty
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Cheesy, sleazy and nasty may be the first words that come to mind when referring to the sex toy industry in China. Against sterotype, Key, a new sex toy brand set out to create a benchmark in the industry by introducing sophisticated yet relatable designs.

Sexuality and pleasure is a tricky topic to navigate. The challenge was to design a series of sex toys that "liberates adult pleasure" in a flirtatious and confident way without being overly apparent. 
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All designs were created at Shift. All rights reserved to Shift and the client.