Client
Great Leap Brewing
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Project
Brand Identity
Communication Design
Environment Design
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Industry
Food & Beverage
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The first Great Leap Brewing's hutong location was too small for the large crowds of Beijing beer lovers. It was time to open Beijing's largest brewpub with 5800ft² of space to accommodate 15 different variants of handcrafted beer allowing 4000 pints on tap daily.

After creating an unique packaging and visual identity system for Great Leap Brewing, the next task was expanding the visual language to environment graphics. We worked closely with the founders of Great Leap Brewing to bring to life a sense of timelessness and permanence. From the use of typography, way-finding graphics to the choice of materials, the space transformed into a local taproom that felt like it had been around for generations.

Great Leap Brewing was featured in Remodelista in Janurary 2014 and was voted "Bar of the year" at The Beijinger 10th Annual Reader Bar & Club Awards by locals and expatriates.
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All designs were created at Shift. All rights reserved to Shift and the client.